Aim and objectives of dissemination
The overall aim is during the whole lifespan of the project to provide information on the progress and results to the planned target groups.
The objectives are
Direct target groups
are board members, managers, and other paid and voluntary staff from the cross-cultural sector of amateur arts, voluntary culture, and heritage that provide cultural activities in sparsely populated areas in the Baltic Sea Region.
Indirect target groups
include persons, organisations and institutions in the Baltic Sea region, which can lead indirectly to the long term beneficiaries of the project.
The long term beneficiaries or end-users
are the local communities in the sparsely popu-lated areas in the Baltic Sea region,
Definitions of target groups
The term "direct" target groups
refers to learning providers from the same field as the project organisations, who have direct access to the end-users and may use the results in similar activities ("multiplication").
The term "indirect" target groups
refers to decision-makers and other multipliers, who only have indirect access to the end-users, but by political, economical and ideological support can help the direct target groups to improve their services to the end-users ("mainstreaming").
The term "end-users"
refers to the local communities in sparsely populated areas, who may benefit, when the project results are incorporated in the practise of the local voluntary culture associations (the direct target groups), and supported by the decision-makers and other multipliers (the indirect target groups).
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